One of the lures of digital marketing is that people who learn it can monetize their skills in the field without working in a full-time job. Even by focusing their efforts on developing an online business with a simple blog, they can earn more money than some of the best-paid execs in the world.
How?
The answer is digital marketing. Some of India’s biggest digital influencers such as Amit Agarwal and Shradha Sharma and international entrepreneurs like Gary Vee used their knowledge in some area of digital marketing to create their own businesses. Today we know these names well because they bet on and leveraged the power of digital marketing to grow their business.
If you’re a blogger dreaming of building your own business empire starting with a blog, you’re not alone. Even if you can write well and know your way around the internet, you meet the eligibility criteria of becoming a digital marketing mogul of the future.
Where do you start earning money first?
Affiliate Marketing and Google AdSense
Affiliate marketing and Google Adsense are two of the most popular methods used by bloggers to monetize their traffic. They are most commonly used and are known for being the most profitable.
So what is the difference?
Affiliate marketing involves the promotion of certain products and services and earning a commission on each sale.
Say you’re an affiliate for Amazon. As an affiliate, you promote a product being sold on Amazon on your own website to your website visitors. If somebody buys the product by going through your website, you end up earning a commission on the sale.
There are many different companies bloggers can choose to represent as affiliates. Some of the biggest online retails platforms such as Amazon, Flipkart, and eBay have affiliate programs open for all.
Google AdSense is different. It is managed by a single platform (Google). In AdSense, bloggers do not have to promote anything. They simply have to apply for AdSense approval by submitting their website.
If the approval comes through, AdSense automatically displays ads on the applicant’s website. Bloggers have the option of choosing where the ad will be placed and the medium of the ad on the website. However, the content of the ad will be controlled by AdSense. Before displaying ads on a blog, AdSense does a demographic analysis of a blog’s audience to make sure only relevant ads are placed. This works well both for the blogger, incoming visitors, AdSense, and the advertisers as the ad content is visible to a relevant audience.
Which is Better?
Affiliate marketing is a more hard-hitting way of making money. The amount bloggers tend to make in a day with AdSense can be made with a single affiliate marketing commission.
The problem with affiliate marketing is that the sales may not always be consistent despite incoming traffic holding steady. AdSense, on the other hand, delivers time and again if the traffic a website is getting holds steady.
There is no reason why a blogger cannot do both AdSense and affiliate marketing. In the long run, doing both of them together and doing them well can be very beneficial.
In Conclusion
In conclusion, this article compares AdSense and affiliate marketing.
About the Author – Harpreet Singh Wadhwa is a professional blogger and author who has made a name for himself as a prominent digital marketing entrepreneur. He currently works at Delhi academy for digital courses, an institute known for its certified digital marketing course in Delhi NCR.